NAHO launches new Web site

New site features NAHO’s new branding, social media activities, improved navigation

OTTAWA —The National Aboriginal Health Organization (NAHO) launched a revamped version of its popular Web site today – www.naho.ca.

Highlights of the new Web site include:
• Improved navigation and organization of content.
• Reflection of NAHO’s new branding.
• Links to NAHO’s social media activities, including its YouTube channel, blogs, photo galleries, Facebook groups and Twitter accounts.
• Easy-to-find staff contact information.

The changes are in response to the needs of NAHO Web site users, based on a survey conducted last spring. NAHO surveyed its Web site users to get a glimpse of who is using the site, and what they are using it for.

“The response to our survey was astounding,” said NAHO Chief Executive Officer Dr. Paulette C. Tremblay. “I was very pleased that we were able to reach out to the users of our Web site to engage them in its redesign.”

Originally launched in 2001, NAHO’s Web site has undergone numerous changes, both cosmetic and technical.

Over the past year, NAHO has been increasingly using social media, such as blogs and social networking sites, to engage with its stakeholders. This tactic has proven to be very successful, and these activities are now highlighted on the NAHO Web site.

NAHO’s new branding is also reflected in the new design of the Web site, featuring a braid and updated image. The braid, comprised of three individual strands, represents the three constitutionally recognized Indigenous groups in Canada: First Nations, Inuit and Métis.

The braid signifies that although there are times when the three populations act on their own, it is when they come together in unity that they are strongest.